Green Spark’s founder and Creative Director is Caroline Aistrop:
“I was 13 when I decided to work in wildlife conservation and have been passionate about saving the natural world ever since. Nature fascinated me when I was child and it still does: there’s always something new to learn, to see and to share. It’s enriched my working and personal life beyond measure, and I’ve met to so many fascinating people.
However, I’m also incurably curious about people and love finding out more about their stories hidden away because most of us think we’re not doing anything interesting (which is sooo English). It’s absolutely the opposite - I find the ‘everyday’ stories are compelling, inspiring and anything but ordinary, and I love being able to tell them to inspire others to believe they, too, can make a difference.
Society’s attitude towards the environment has changed beyond recognition during my time working in the sector. Back in the mid-1980s, I lied at parties when asked ‘and what do you do?’ This ‘environment thing’ was unknown so people assumed either I worked on a Greenpeace anti-whaling ship or that I was just plain weird and would quietly move away!
As this huge change has happened in such a short space of time, I don’t feel despondent at the challenge ahead. I believe we can, and are, making the changes needed. Yes, it needs to be fast but humans are greatly innovative and imaginative when we want to be – people are the problem, and people are the solution. Spark people’s imagination, their passion and their desire to care and great things happen as a result.
Because of this, I’m adamant that Green Spark takes the positive, 'can do' approach to telling our clients’ sustainability stories and to their communications. Research shows that if people feel helpless, they do nothing. We want these stories to help our clients succeed and to show that sustainability, business, and meeting society’s needs can all go hand-in-hand."
"I worked with Green Spark on a web design & development project for their client, and it was an enjoyable experience throughout. They offered fantastic copy writing skills, the approach was professional and thorough, and the quality of work was always excellent.
Everyone also benefited from Caroline’s project management skills in particular that really helped keep the project running smoothly throughout, and kept everyone on the project up-to-date and on the same page. Caroline really is one of the best individuals that I’ve worked with – not only is she highly experienced and knowledgeable in her field, she is also lovely to work with and I hope to do so again in the future."
Will Gardner, Creative Director