Are you hiding your green light under a bushell?
If that’s you, how will your customers and suppliers know the part you’re playing to create a healthy, sustainable world? And, just as importantly, how will you be able to persuade them to follow your green lead?
Telling your sustainability story with pride gives you a marketing advantage raising you above the competition. Now, more than ever, customers want to buy consciously from companies that are doing what they can to care for the planet – whether that’s B2C or B2B.
Plus people love working for a company when they know it’s being responsible: study after study has revealed the increase in staff motivation and loyalty that comes about as a result. Being greener also makes your company a magnet for job-seekers, especially millennials and Gen Z who are actively looking to work for companies that reflect their socially responsible ethics.
Green Spark can help you create compelling communications that’ll grab both the hearts and minds of those people you want to reach, whoever they are, and help you reach your goals - operationally, sales and CSR.
We can also help you to develop ways of sharing your green knowledge and experience to help your clients, suppliers and communities embed sustainability into their own activities. Meaning the planet benefits even more from your green commitments and efforts.
Telling your sustainability story with pride gives you a marketing advantage raising you above the competition. Now, more than ever, customers want to buy consciously from companies that are doing what they can to care for the planet – whether that’s B2C or B2B.
Plus people love working for a company when they know it’s being responsible: study after study has revealed the increase in staff motivation and loyalty that comes about as a result. Being greener also makes your company a magnet for job-seekers, especially millennials and Gen Z who are actively looking to work for companies that reflect their socially responsible ethics.
Green Spark can help you create compelling communications that’ll grab both the hearts and minds of those people you want to reach, whoever they are, and help you reach your goals - operationally, sales and CSR.
We can also help you to develop ways of sharing your green knowledge and experience to help your clients, suppliers and communities embed sustainability into their own activities. Meaning the planet benefits even more from your green commitments and efforts.
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Content Creation
Together, we’ll take an in-depth look at what your company and staff are doing to identify the stories which will inspire your target audiences. We’ll help you plan how and when to tell these to the maximum effect, and create the crisp, impactful content most appropriate for who you're talking to and for the publicity outlets you use. People respond to environmental messages in different ways, and need to hear different aspects of your story in order to choose to do business with you or change their behaviour. We utilise the findings of many studies analysing what presses people’s green action buttons to ensure the content we create for you brings about the desired end result. We also keep a track of the main green stories and trends in the wider world so that your content remains topical and relevant to your target audiences. Training
If you have an in-house PR team or want to handle your own communications in the longer-term, we offer training in the necessary skills and knowledge to tell your sustainability story to maximum effect. This includes the ‘psychology of green’ (as we call it) research which forms the foundation of our training content. This training can be done in-house, remotely or you can join one of our open workshops. Our training workshops focus upon:
Inspiration
Not only do we love writing about sustainability, we love talking about it, too. If you want to give delegates at your conference or event an introduction to green PR and how to tell their sustainability stories, we’ll happily provide sessions tailored to what you need. And with over 30 years working in the sustainability sector (as well as doing plenty of green stuff in our spare time), we’ve got plenty to talk about – just give us a ring to discuss what topics you’re looking for. |
"Green Spark has contributed significantly to the success of the Festomane festival through effective and innovative communication. Copy for PR has been sharp and, with their excellent local press contacts, Festomane has enjoyed good promotion in all media and quadrupled the number of visitors to our public Expo." Will Foster, Director, Festomane Festival of Manufacturing & Engineering 
“Caroline [of Green Spark] made me feel at ease throughout the workshop and guided my thoughts and thinking so that I was able to clarify what message I should be getting across to potential customers. I came away with a written piece on ‘My Story’ for my new website and clear direction on what approach I should be using for other text on the website.” Wendy Thomson, founder & MD Wendy goes Green Cleaning |