Green marketing utilises all the conventional marketing principles but has one extra ingredient: the understanding of how people react to environmental messages and what they need to hear to press their green action buttons.
During the past few years, there have been many studies carried out by both corporate companies and NGOs examining both our attitudes and the barriers to being more ethical and sustainable. Research done by BBMG, SustainAbility & plus the annual Greendex surveys are just two examples.
More and more, people want to ‘do right by the planet’ and are looking to companies and charities to help them live a greener life. There’s also a growing groundswell of expectation that companies will play their part in tackling environmental and social issues - 'profit with purpose' as it's now called.
At Green Spark, we keep abreast of this research and the latest thinking around the 'psychology of green', as we call it, so that you don't have to spend the time. We use this knowledge to create PR that resonates with your target audience to change attitudes and behaviours, boost sales, influence decision-makers and bring about lasting change for the benefit of both you and the planet.
“GreenSpark have contributed significantly to the success of Festomane events in the Stroud area through effective and innovative marketing. Following a competitive process, they took on the task of designing a website to appeal to all but especially to younger audiences. Copy for PR has been sharp and with their excellent local press contacts, Festomane has enjoyed good promotion in all media.”
Will Foster, Director, Festomane Festival of Manufacturing & Engineering