The public's demand for a sustainable society is growing rapidly, even more so since that programme in David Attenborough's Blue Planet 2 TV series. Perhaps, though, the most powerful indication is the result of an Ipsos MORI poll released in April this year showing 71% of people in the UK view long-term climate change as serious as the coronavirus outbreak.
More and more, people want to ‘do right by the planet’ but channelling this into practical action and behaviour change isn't necessarily easy. Old habits die hard, as the saying goes, and the demands of modern life can leave little time to and brain space for embracing a new way of doing things. Plus it's easy when you're passionate about a subject to forget that others aren't on your wavelength - for example, 78% of people taking part in a Government survey in April 2020 don't understand the concept of zero carbon.
During the past decade, many studies by corporate market research companies, NGOs and Government have delved into our attitudes towards, and the barriers to, becoming more sustainable: Ipsos MORI, YouGov, Nielsen, National Geographic, and the partnership of BBMG, SustainAbility & Globescan are some examples.
At Green Spark, we keep abreast of the latest research and thinking around the 'psychology of green', as we call it, so you don't have to. Our many years of experience has seen us communicate sustainability to virtually every kind of person 'out there': community groups, politicians, socially disadvantaged groups, schools, farmers, commericla companies, to name a few. We get a particular pleasure from persuading those who don't think they're interested in this environmental stuff.
All of this enables us to create content that resonates with your target audience and changes attitudes and behaviours, boost sales, influences decision-makers and brings about lasting change for the benefit of both you and the planet.
Why not give us a call? Contact us to arrange a free, 30-minute chat to explore your stories and see if we can help you. Ring Caroline on 07894 663436 or email firstname.lastname@example.org to request a call.