STRATEGIES FOR COMMUNICATING YOUR GREEN MESSAGE Thursday 22nd March 2018 Hawkwood College, Stroud, Gloucestershire
Interest in being green and 'doing the right thing' has never been greater. But how do you translate this into conscious choices and action amongst your target audience?
This day-long course, led by Caroline Aistrop, Creative Director of Green Spark, explores some of the key research carried out in the past few years examining how people react to environmental messages, how people make decisions and how to tailor your messages. You’ll be given time to consider how to apply this information to your own work, along with the opportunity to discuss ideas with fellow participants. Whether you work for a sustainability charity, governmental agency or a company, this course will enable you to get a clearer picture of what you need to say to whom, and understand how ‘one size doesn’t fit all’. £90 includes a delicious 2 course lunch and refreshments