TELLING YOUR SUSTAINABILITY STORY:
A BITE-SIZE INTRODUCTION
Free, one-hour webinar
8th September 2020, 1.30-2.30pm
Is your business doing great stuff to reduce its impact upon the planet? Yes - fantastic, credit due to you. So who are you telling about this? Did you really just say no-one?
If you don't promote your green achievements and commitments, you'll be losing customers to those competitors which are. Three-quarters of consumers have told surveys that they are actively choosing to buy from companies they know are being greener and being more responsible towards the planet.
If you show your customers how your business is being greener, you'll attract new customers, boost sales from existing ones, increase loyalty in staff and suppliers, and attract job seekers, especially Millennials and Gen Z. And, just as importantly, persuade others to join you in creating a greener world.
How does that sound? Would this help your business to grow and move forward?
But the new demand for green also demands a new approach to communications. Join our free webinar to discover our straight-forward process to effectively telling and promoting your sustainability story.
In short, telling your sustainability story will help you to future-proof your business and future-proof the planet.
There are two dates to choose from in August and both are free. Places are limited so book your place now.
Join our Creative Director, Caroline Aistrop, to learn the key principles behind creating compelling communications that will grab the hearts and minds of all those you want to reach.
Caroline has been inspiring people about sustainability for over 30 years, since before most people had any idea what this ‘environment thing’ was all about! A zoologist by background, she’s specialised in delivering PR, communications, behaviour change and campaigns for a range of organisations.
Her past experience has included time at the BBC’s Natural History Unit producing a natural history news programme for Radio 4, and reporting for BBC Radio Gloucestershire’s Sony award-winning countryside & rural affairs programme. Caroline has also trained residents of a parish to run a community radio station, and was a member of the team setting up Stroud Farmers’ Market. Her work has ranged from national level to the grass-roots, and she’s worked with virtually any sector of the public you care to mention: from visually impaired people and local authorities, to schools and farmers.
So don't delay! Choose your date and register here to join the free webinar 'Telling your Sustainability Story - a bite size intro' and start enjoying all those benefits from sharing your green achievements.
"I was made to feel at ease throughout the workshop and it guided my thoughts so I was able to clarify what message I should be getting across to potential customers. I came away with a written piece on 'My Story' and a clear direction on what approach I should be using for the rest of my website."
Wendy Thomson, MD, Wendy Goes Green