Everywhere you look, people are throwing off the old straight-jackets of 'business as usual'. Both in B2B and B2C sectors, they're purchasing with purpose and demanding a new responsibility from companies towards the environment.
If your company or organisation is taking its sustainability commitments seriously: fantastic. But who knows?
Whether sustainability is being embedded into the operating model and decision-making or you're selling green products or services, telling your sustainability story authentically and passionately can attract significant benefits:
New customers: 74% of consumers are choosing to buy from companies they know are being greener, and 43% of small companies have been asked about their sustainability practises by larger companies
Existing customers: research by ice-cream makers, Ben & Jerry's, shows customers are two and a half times more loyal because of the company’s highly visible sustainable and ethical activities
Job-seekers (especially Millennials and Gen Z): 78% of workers would rather work for a company with sustainable and ethical practises than receive a high salary
Just as importantly, you can persuade others to follow your lead and play their part in creating a healthier environment for everyone. If the planet fails, we all fail.
Let Green Spark use 38 years of experience in sustainability storytelling, communications, and PR to help you tell your sustainability stories and embrace the benefits.
Let us help you to future-proof your business and future-proof the planet.
Why not talk to us? Contact us to arrange a free, 30-minute clarity call to explore the potential of your stories and see if we can help you. Simply book a time to talk to our Creative Director, Caroline Aistrop, at: greensparkmarketing.co.uk/call