Our aim is straight-forward: to enable you to tell your sustainability stories with pride and confidence. We want you to inspire your customers, staff, suppliers and job-seekers (and yourself!), and turn your care and commitment for creating a healthier environment for all into a win-win: to future-proof your business and to help future-proof the planet.
Our coaching is for you if:
you see your competitors promoting their sustainability work, resulting in customers beating a path to their door
your reduced impact upon the environment is the best kept secret in town because you don’t know how to talk about it or the issues behind it
you’re worried you'll promote your environmental credentials in the wrong way, and be accused of greenwashing
you hadn't realised the (relatively) new Green Claims Code is now law, making greenwashing illegal
you've no in-house sustainability expertise
you've no in-house PR skills
you’re the first business in your sector embracing sustainability but are losing the opportunity to become an inspirational leader with all the attached kudos, enhanced reputation and new business this could bring.
Green Spark's coaching downloads over 35 years of environmental storytelling, PR and awareness-raising experience from our brain into yours. We give you the skills to take over the reigns of turning your green activities and achievements into compelling content and PR which inspires your target audiences to build trust and loyalty. We demystify the issues and the science so you can confidently talk about them with accuracy and confidence whoever is your target audience.
THE NEXT EVENT
SUSTAINABILITY STORYTELLING COACHING PROGRAMME 6-weeks starting Wednesday 22nd May 2024, 9.30am - 12 midday weekly (BST) Is your company busy embracing sustainability as it really cares about reducing its impact upon the environment? Yes? Fantastic. Big Green Star to you.
But...
Who are you telling about this? Er...you’re not? Have you considered the all the benefits you’re losing because of promoting what you're doing?
74% of consumers are actively choosing to buy from a company they know is being responsible towards the planet, and 43% of small companies have been asked about their sustainability practises by larger companies higher up the supply chain.
Even if your business' reason-for-being isn't selling green products and services, if you promote your sustainability work effectively, you’ll be attracting new customers, increasing loyalty in existing ones, boosting staff morale, and making yourself a magnet for Gen Z and Millennial job seekers. Plus, just as importantly, you’ll be setting an example to encourage others to care for the planet. A win-win all round.
If you are primarily about providing the alternatives enabling customers to be more environmentally-friendlier, do you know how to get beyond the committed advocates and reach out to new audiences?
The Sustainability Storytelling Coaching Programme can help you achieve all this. It teaches our special 6-step system so you can turn your business' sustainability work into compelling and authentic stories, content and PR with no greenwash. It'll give you the knowledge and confidence to promote what you're doing, inspire others and embed it into the rest of your PR.
We have over 35 years of experience of inspiring people to learn and care about the environment. We've specialised in storytelling, communications, PR and awareness-raising which we want to make available to you. The 2.5 hour weekly, interactive, online sessions will lead you by the hand through each step and include time for you to apply what you're learning to your own work, there and then.
By joining, as well as the 6-week coaching sessions, you'll get LIFETIME access to:
- Our experience and advice.
- Templates, resources and lots of tools to help you along the way.
- A dedicated Facebook group for day-to-day questions and support.
- a network of peers on the same journey.
With this help, imagine where you could be in 6 or 12 months?!
There are a maximum of 6 places available so your learning can be in-depth, guided and enjoy the benefit of feedback from the other participants.
To find out more about the Sustainability Storytelling Coaching Programme: Book a time to talk to Caroline Aistrop, Green Spark's creative director, so we can make sure this programme is right for you and you're right for it. Book a time at: calendly.com/greensparkmarketing/storytelling-consultation
Join us and embrace the power of storytelling and PR to help you future-proof your business and be part of the movement that's future-proofing the planet.