Stop hiding your green light under a bushell
Telling your sustainability stories with pride and transparency creates a marketing advantage that'll raise you above the competition.
Using our 38 years of experience in communicating sustainability, Green Spark can help you develop compelling communications that’ll grab both the hearts and minds of your target audiences and, just as importantly, persuade your clients to follow your green lead.
Using our 38 years of experience in communicating sustainability, Green Spark can help you develop compelling communications that’ll grab both the hearts and minds of your target audiences and, just as importantly, persuade your clients to follow your green lead.
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Sustainability Storytelling Intensives
It's easy to describe the bigger-picture sustainability initiatives being tackled: like producing less waste or reducing energy use. But do you realise by doing this, you're missing out on a whole library's worth of stories? Our half-day Sustainability Storytelling Intensive workshop will take a deep dive into all the sustainability work being done by your company and staff, and break it down into all the smaller stories - the 'chapters' - that could feed your communications' content for months, if not years. We'll also explain the some of the science behind the storylines as we go, to give you more confidence when talking about the issues. This workshop can be online or in-person, and we'll catalogue all the story ideas for you along with suggestions for how to use your sustainability story to maximum effect. The Sustainability Storytelling System
We've turned 38 years of experience into our specially formulated 6-step system to make it easy for you to identify the stories you can tell, understand the psychology behind how people react to environmental messages, and create an action plan for promoting your stories. Working with you online or in-person, we'll: Build your story library Get to know your target audiences Compose the stories Explain how to work with the Press Identify an internal communications framework Create a PR action plan to promote the stories Throughout all this work, we'll keep the anti-greenwashing Green Claims Code in mind to ensure your stories are told with authenticity as well as passion. The length of time needed to apply the Sustainability Storytelling System to your work will depend upon the size of your company and the extent of your sustainability commitments. Speaking & storytelling...
Not only do we love writing about sustainability, we love talking about it. If you want to give delegates at your conference or event an introduction to how the natural world works, sustainability issues, or green PR and storytelling, we’ll happily provide speakers and presentations tailored to your need. And with 38 years of working in the sustainability sector (as well as doing plenty of green stuff in our spare time), we’ve got plenty of our own stories to tell – just give us a ring to discuss what topics you’re looking for. |
"Green Spark has contributed significantly to the success of the Festomane festival through effective and innovative communication. Copy for PR has been sharp and, with their excellent local press contacts, Festomane has enjoyed good promotion in all media and quadrupled the number of visitors to our public Expo." Will Foster, Director, Festomane Festival of Manufacturing & Engineering 
“Caroline [of Green Spark] made me feel at ease throughout the workshop and guided my thoughts and thinking so that I was able to clarify what message I should be getting across to potential customers. I came away with a written piece on ‘My Story’ for my new website and clear direction on what approach I should be using for other text on the website.” Wendy Thomson, founder & MD Wendy goes Green Cleaning |
