The Context
Transition Stroud's fundraising plan focused on increasing both monthly donations from individuals and partnerships with local green businesses. Lack of time had prevented Transition Stroud's volunteer committee from progressing the idea further. Whilst preparing for the job, the lack of a business plan, marketing plan, clear branding or consistent publicity became obvious. Before deciding to financially support a good cause, people need to be familiar with the organisation, be clear about what they're supporting, how their money will be used, and how this work will bring about positive change. |
Green Spark...
undertook market research to determine what existing supporters value about the organisation, and its unique selling points. From this, key messages were identified to use in publicity, in communications with both existing and potential supporters, and for its elevator pitch. The look and use of the logo was agreed. The upcoming 10th anniversary formed the ideal catalyst for creating a vision to inspire potential supporters and businesses alike. The ’Transition Stroud: 10 years and beyond’ with Rob Hopkins, co-founder of the Transition movement as keynote speaker, was an evening event organised to bring together existing supporters, celebrate what has been achieved already, and fire their imaginations for the next 10 years. |
Telephone: 07894 663436
Email: [email protected] |